Super Bowl Champion Joins Encore Team
Encore Relations, LLC — an brand new Austin, Texas-based real estate marketing champion — announced the addition of a three-time Super Bowl champion to its staff this week. Former Dallas Cowboy Robert Jones will join the Encore team, recruiting real estate agents and lenders to take advantage of Encore’s unique, turnkey marketing solutions for referrals and repeat business. “Robert brings real industry savvy to our company,” Encore Founder and CEO Chris Medina said. “But he also brings a strong work ethic and whatever-it-takes mentality that fits our culture.”
A graduate of East Carolina University, Jones spent four years as starting linebacker for the Dallas Cowboys including the 1992, 1993 and 1995 seasons when the Cowboys won Super Bowls XXVII, XXVIII and XXX. Following his 10-year NFL career, Jones has built a successful second profession in real estate and business development, especially in Austin.
Encore’s marketing services offer real estate agents and lenders a multifaceted, outsourced solution for customer retention and development. Nationwide, 82 to 85 percent of homeowners do not reuse agents for home purchases. In fact, surveys indicate that most will forget the name of their real estate agent within six months of the purchase of their home. To reverse that trend, Encore offers a complete, outsourced solution to keep agents top-of-mind with past or potential home buyers. Designed as a five-year program, the plan includes 15-20 annual touch points including housewarming gifts, postcards, holiday cards, and letters, delivered to specified customers on the agents’ behalf.
Already receiving endorsement by the nation’s largest software developer for loan origination services, Encore has entered the industry with real promise. The company opened its doors Monday.
The addition of Jones strengthens Encore’s relationship with former Dallas Cowboys greats. This fall, Encore will sponsor a nationwide speaking tour for former Cowboys all-pro guard Nate Newton. Newton will visit schools across the nation to encourage positive choices among teens, including drug avoidance and a healthy perspective on athletics.
Despite its start-up status, Encore’s company objective is leadership in community and philanthropic causes as well as real estate marketing. Encore contributes a portion of its annual profits to charitable causes.
