This checklist outlines the free tools you should use to make your website better known, before you should even consider advertising.
- Submit to major search engines: Google, Yahoo, Msn. Of these Yahoo is the easiest: read their site submission help here. Google does not offer site submission, but you can use their webmaster tools to help googlebot index your site. Msn offers Microsoft Small Business Centre, which does much the same thing.
- Add to major directories: ODP/dmoz, and Yahoo Directory.
- Add a link to your site in all of the following:
- Your e-mail signature
- Your signature in any discussion forums you are part of
- MySpace
- Your profile in any sites that allow it, for instance Orkut
- If you have a blog, post about your new site there; if you don’t, start one. You don’t need to post often, or any great content, but you should have one. Then use this pinging service on your blog. This helps other sites find your blog, which in turn leads search engines to your website.
After that you can move from basic SEO to more advanced optimization concepts and techniques, and could consider running an advertising campaign.
RSS feed for comments on this post. | TrackBack URI