If you’re blanketing, using the postal service is a possible alternative to organising your own door-to-door distribution and may make it more likely that recipients will read your leaflet. You can find out about Royal Mail’s leaflet distribution service on the Royal Mail website.
If you want a return on your investment, you need to prepare your materials carefully. Ensure materials look professional and contain clear, useful information.
To find out how effective your campaign has been, it’s a good idea to include some kind of incentive for feedback. For instance, you could provide a small discount or special offer for the first 100 customers who bring in your leaflet. As with any such offers, make sure they’re priced into your overall budget for the campaign.
