118 118 - Directory Enquiries Service for Great Britain
118 118 is a United Kingdom supplier of directory enquiries facilities, enabling individuals to find phone line data in addition to other helpful information.
118 118 have The Number UK Ltd’ to provide directory assistance data - the firm is a subsidiary of uS Firm InfoNXX - the very biggest independent directory enquiry supplier on Earth.
Directory enquiries was formerly requested through phoning 192 (UK), but, the marketplace was relaxed in 2002 and in August ‘03 192 closed down.
In addition to delivering a directory enquiry service, 118 118 also offer a system by which someone could ask their team something, eg, ‘Where is the highest man-made construction in Rwanda’ and 118 118 will supply the answer to your question, via mobile phone, or even by a text (decidedly nifty when you are doing the pub quiz!)
118 118 unleashed some great advertising campaigns over the years, making two twins sporting pendulous moustaches, well known for promoting 118 118’s service. The blokes have have appeared in a number of comical circumstances, including a spoof of ‘The A-team’. They are, now, an awefully well known factor of the 118 brand throughout the United Kingdom, and are instantly recognizable.
