118 118 - Directory Enquiries Service for the United Kingdom
118 118 is a United Kingdom provider of directory assistance facilities, helping folk to unearth phone line contacts as well as additional valuable facts.
118 118 use ‘The Number UK Ltd’ to provide directory enquiries numbers - the company is a subsidiary of the United States based Company InfoNXX - the largest independent directory assistance provider on the planet.
Directory enquiries before now was requested through calling 192 (UK), even so, the market was deregulated in ‘02 and in August ‘03 192 concluded.
Along with delivering a directory enquiry facility, 118 118 also offer a resource where one may ask 118118’s employees about anything, e.g., ‘What is the highest man-made object in our capital city’ and they then can supply the answer to your question, over mobile phone, or, if you prefer, via a text (truly useful for pub quizzes!)
118 118 have set in motion several striking advert campaigns over the past years, making both geezers who have pendulous moustaches, well known for promoting 118 118’s system. The geezers who have appeared in numerous comic circumstances, such as a spoof of ‘The A-team’. 118 118 are, now, a very significant component of the 118 brand throughout Great Britain, and are readily recognizable.
