Online Fun and Business

Once you have built and uploaded your home business website the next step is to start promoting it both offline and online. Offline methods include putting your web address on your business cards, stationary, brochures, flyers, pamplets, home sign, automobile or whatever literature you can. Online methods generally start with submitting your home business website to search engines and directories.

For those of you who either have a website now or are planning to have one in the future, you will obviously want your website to be found in these search engines and directories.

You will therefore have to at some point decide whether you want to submit your site to each individual engine and directory manually, pay a submission service to do it for you, buy site submission software, or use one of the free submission services on the internet.

Submitting to each individual search engine and directory manually is quite easy to do but can be somewhat time consuming. To do this, you simply visit each site individually and look for the “Add URL” or “add a website” link which is usually located at the very top or bottom of each site. Then just click the button and add your URL. In some cases you will have to add a title, description and possibly other information. For the directories such as Yahoo and Open Directory Project, also known as DMOZ, you will be required to visit the relevant category first. Be careful to choose the right category. If you pay a submission service to do this for you they can save you a lot of time and will usually do a slightly better job with the keywords and descriptions based on their know-how. If you choose to do it yourself, a good place to start is directoryguide dot com and searchenginecolossus dot com.

Another method is to buy software such as Submit Wolf. If you are only promoting a single site, I do not recommend purchasing this software because it is rather expensive and time consuming for a novice to learn. If you have an older computer this software will chew up a lot of resources while it is running and slow down your computer performance. On the plus side it does submit to a rather large number of sites. This can boost your page rank or popularity. That leaves us with the freebie submission services that exist around the net. There are number of them available, and they vary in quality. The way it works is you fill out one form and the service submits that information to all the engines on it’s list. I do not recommend using them if your whole business is built around your site, but for many sites they are adequate.

The problem is that some search engines block these automated submissions automatically(they want you to personally visit their site), and they are ineffective for most directories which require that you navigate to the pertinent category first. Also, each engine allows a differing amount of keywords and requires different types of information. Some of the more popular services include submitexpress.com, which will submit your site to 40 search engines for free, addme.com which will submit your site to Google, Subjex, Alexa, Scrub The Web, FAST Search AllTheWeb, LookSeek, ExactSeek, Jayde, and a few others for free, addpro.com submits to 20+ top search engines using an automatic service that is easy to use, and quickregister.net which will submit your site to the major engines and directories if you put a small text link on your site.

If you go to ez2www.com there is a freebie site submission service there if you click “add url” at the bottom of the page. There are other free submission sites out there. Just go to your favorite search engine and type in “free search engine submission” and you will be presented with a list of such freebies.

About The Author

Aarons Freebies Search and Directory

http://www.aaronsfreebies.com/

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This checklist outlines the free tools you should use to make your website better known, before you should even consider advertising.

• Submit to major search engines: Google, Yahoo, Msn. Of these Yahoo is the easiest: read their site submission help here. Google does not offer site submission, but you can use their webmaster tools to help googlebot index your site. Msn offers Microsoft Small Business Centre, which does much the same thing.
• Add to major directories: ODP/dmoz, and Yahoo Directory.
• Add a link to your site in all of the following:
  • Your e-mail signature
  • Your signature in any discussion forums you are part of
  • MySpace
  • Your profile in any sites that allow it, for instance Orkut
• If you have a blog, post about your new site there; if you don’t, start one. You don’t need to post often, or any great content, but you should have one. Then use this pinging service on your blog. This helps other sites find your blog, which in turn leads search engines to your website.

After that you can move from basic SEO to more advanced optimization concepts and techniques, and could consider running an advertising campaign.

There’s so much public domain content available all over the
internet, with Master Resale Rights available and sites
springing up left and right with Private Label articles you can
use to create your own products, but what do you need to bear in
mind, what is the best way to use all this content and what can
you create with it?

What to Look Out For:

Copyright - you absolutely must check on this - violating
someone’s copyright is not clever and can be a really expensive
mistake not to mention seriously damaging your reputation. Is it
really public domain? All those lawyers fees can really mount up
when checking into all this but believe me, you really don’t
want to end up in court over it.

Public Domain Content - If you have the money to have a lawyer
look at copyright for you then fine, go ahead and get started.
Where can you find this type of content? It can be difficult to
find content that is free to use but here are a few links to get
you started:

http://www.gutenberg.org/ http://www.wikimedia.org/
http://www.gpoaccess.gov/index.html

Master Resale Rights - If you can’t afford expensive lawyers
what else can you do? One rather less pricey way is to buy
Master Resale Rights to a product - this gives you the
opportunity to name yourself as the author, use the content in
another product, rewrite the whole thing - the possibilities are
endless. Just be aware with this that you will need to look at
the terms and conditions of what you are allowed to do with the
product before you buy.

On a budget? - not to worry, there are still many ways you can
find great content without spending a fortune or worrying about
whether you can legally use it. Sites such as
http://www.infogoround.com and http://www.thelostfiles.com
provide guaranteed public domain or private label content for a
monthly fee. You could also sign up to some of the well known
internet marketer’s newsletters. Why? Well if you’re serious
about internet marketing you should be checking out all the
latest happenings anyway, but a lot of newsletter owners will
have free ebooks, giveaways and articles to download - some of
which you will be able to use as your own.

So you’ve got your content ready to go and you’ve checked your
rights and permissions but there is one more thing to think
about - sites such as http://www.copyscape.com can check for
duplicate content on the internet and of course so can the
search engines. This could mean anything from the search engines
deciding they won’t rate your site as highly because the exact
same content is available elsewhere to some smarty pants asking
you if you really did write that incredibly good article because
they’ve seen someone else claiming that they wrote it too, so
you do need to be aware of this when looking to use content you
haven’t personally created, but that doesn’t mean you shouldn’t
go ahead and make the most of all that wonderful information.

What Can You Do?

You could just read the information to learn from it yourself;
you could read it to get ideas for businesses, more articles,
content, the list is limited only by your imagination.

How about:

Ebooks Print Books Presentations Membership Sites Face to face
courses Mini courses Teleclass content Webcast content Podcast
content Blog content Content for your Autoresponder Ezine
content Articles for your site to build AdSense income pages
Viral Reports Tips Lists

When it comes to using all the content you have gathered, you
need to look through it all and decide what you want to produce.
If you plan to use content from more than one source, such as 2
or 3 articles by different authors to be combined into a report,
you will need to go through and change the content into a
similar style, check that it is all written in the same tense,
make sure the formatting is the same throughout, check for
spelling and grammar (for example - spelling for some words is
different in the US than the UK) and look through all the
articles to see if any of the points made are duplicated.

Once you’ve done this, make a list of points you want to make in
your report, read the articles through again and start combining
them together to fit what you want to say - cut and paste to
copy sections into the right place.

Next, look at the way your draft reads now and see if it fits
your style of writing, your personality and your business.
Reword it to fit with this - there’s no point in producing a
very formally written, stiff sounding report for a hobby site.

At this point you could just tweak it, proof read it, and then
go ahead and publish it but to take it a step further and make
it really unique, why not look at how you might rewrite it so
that all of the content is yours - now you’ve got the basic idea
down and laid out, it shouldn’t take you long to reword things,
add in some of your own ideas and keywords that fit your site,
and maybe a few quotes and suddenly you’re looking at something
that no-one else has got, that the search engines will love and
that no-one can claim you copied.

Time to start creating!