Online Fun and Business

If you have been thinking about buying or wishing for a fancy colored diamond read this article first! Colored diamonds are the next big trend in jewelry design. The spectrum of colors is as big as your imagination. Choosing what’s right for you can be overwhelming in today’s diamond market. This article will address a few important factors to consider when buying a fancy colored diamond for yourself or a loved one. Most important is knowing the differences between colored diamonds that are formed naturally and ones that are man-made.

Natural Fancy Colored Diamonds
Diamonds colored naturally are very rare and fetch very high prices. There are three ways in which colored diamonds are formed by nature. The first method is when a foreign element is introduced to the carbon material that a diamond is made from. For example, nitrogen can cause a diamond to have yellow or orange hues while boron can make it blue. The second method is when pressure compresses the carbon and creates a red, pink or purple hue. Lastly, natural radiation deep in the earth generates diamonds with colors of green or blue. Green, red and purple diamonds are considered very rare and command high prices. Indeed, there are only six naturally formed red diamonds currently in the market. One can only imagine the prices these stones will fetch. Natural fancy colored diamonds are so rare that there exist at least 10,000 colorless stones for each colored stone.

Synthetic or Treated Fancy Colored Diamonds
Fancy colored diamonds can also be man-made in labs. There are a variety of methods used to color diamonds. Some of these stones are purely synthetic, meaning they were totally created in a lab to simulate the properties of a real diamond. They are formed from carbon just like the real thing. However, these stones can be formed in a matter of weeks where as it takes thousands of years for natural diamonds to be formed. These type of synthetic diamonds are so similar to the real thing that only high tech equipment can detect subtle differences in the crystal formations within the stone to know they are fake.

Another man-made method to produce fancy colored diamonds involves irradiating a natural diamond that possesses an unattractive color. Irradiation is a process in which a diamond is exposed to a source of radiation that changes the position of atoms within the stone thus causing its color to change.

Treated or synthetic diamonds may look very appealing to the consumer because of the price and uniformity of color; however, these diamonds have no value to the serious buyer and have little resale value. Therefore, if you are purchasing a colored diamond for investment it is vital to obtain certification from the diamond seller. The certificate should come from a reputable laboratory and contain the origin of the stone and the natural origin of the stone’s color.

Diamond Certification and the Four C’s of Diamond Buying
Grading colored diamonds presents another set of unique issues for the buyer. Colorless diamonds are graded on the four C’s: Cut, Carat, Clarity and Color. Colored diamonds are also valued based upon the four C’s but another factor weighs most heavily on the value of a fancy colored diamond. This factor is based upon the hue and rarity of the color. Indeed a rare fancy color will garner a much higher price than a colorless diamond of many more carats. Colored diamonds have three characteristics by which they are graded. These are hue, tone and saturation. Hue refers to the dominant color of the stone, tone refers to the light within the stone and saturation refers to the intensity of the hue. Be sure to look for these factors on the diamond certificate.

Having knowledge about the differences between natural and synthetic colored diamonds will help you to choose the diamond that’s right for you. One thing is certain, in today’s marketplace jewelry designers are using fancy colored diamonds to create beautiful and unique designs that consumers want to own.

Jill Renee is the president of Danforth Diamond, an online seller of diamond engagement rings and jewelry. Learn more about buying a diamond engagement ring at: www.danforthdiamond.com/

In the U.S., jewelry is weighed in grams. Some jewelry stores display the actual weight of each piece, while others do not. Some jewelry stores that don’t display the weight say that “fine jewelry” is not sold by weight like products in a supermarket.

The real reason they do not display the weight is because the easiest way to make gold jewelry cheaper is to use less gold and make it lighter. But the problem with using less gold is that the jewelry will usually be weaker and more likely to bend.

How can knowing this pricing secret help you make better decisions when buying jewelry?

Whenever you shop for precious metal jewelry, the first thing you should figure out is the price per gram.

The average prices we have found at the mall are

$28 per gram for 14k gold
$36 per gram for 18k gold
$3 per gram for silver
$75 per gram for platinum.

Knowing the price per gram will help you compare apples to apples. It’s easy to compare prices for two gold bracelets if they are the same weight, style, and quality. But this is hardly the case.

Most jewelry stores have very similar items that differ greatly by weight and price. So in order to compare apples to apples, you must find the price per gram at each store. As long as the quality and style are similar, the store with the lower price per gram is always a better value.

Negotiating with salespeople based on price per gram will let them know that you’re a knowledgeable jewelry buyer who cannot be duped.

The price per gram concept also applies to diamonds. All diamonds over $1000 should come with a GIA certificate rating. When comparing two diamonds of the same rating, the lower price is always a better value.

Jewelry Trade Secret #1 Summary:

Weight of jewelry determines value.

Retailers purchase precious metal jewelry priced per gram, and so should you.

In order to compare apples to apples, always figure out the price per gram.

Eugenia Bivines’ Wholesale Jewelry Connection is an online store that offers beautiful, affordable gemstone jewelry and fashion accessories, with low prices on wholesale swarovski crystal, discount jewelry, rings, earrings, necklaces, brooches and pendants in sterling silver and gold. Eugenia says, “All our items are dependable, quality products. We provide quality jewelry at wholesale prices.”

Diamond engagement rings, passion and intrigue are inseparable. Why else would a reasonable man give his lover a $5,000, 10,000 or $25,000 diamond engagement ring? The answer is simple - Men give diamond engagement rings to women that awaken their PASSION. Not only are men and women passionate about diamonds, the diamonds themselves have been known to awaken a romantic passion since ancient times.

Diamond Engagement Rings – Cullinan Diamond

Most people purchase a diamond engagement ring that holds a one carat diamond, perhaps two carat diamond, three, four? The “Cullinan Diamond”, found in South Africa, was the largest rough diamond ever found, it weighed 3,106 carats. Imagine trying to fit that diamond in her diamond engagement ring. The Cullinan Diamond is on display at the Tower of London and is part of the British crown jewels.

Diamond Engagement Rings –Diamond Origins

The Greek word for diamond - “adamas” - means “unconquerable” and says it all. Since their discovery, diamonds have been passionately sought , fought over, worshipped, traded, stolen, hoarded and used to cast spells in every culture. Given it’s history, you would think the diamond is the most complex of stones. Instead, the simplest ! For all it’s fiery beauty, a diamond is just pure carbon and first cousin to a pencil!

Love Tokens - Diamond Engagement Rings

Love tokens have been around since Adam and Eve in the Garden of Eden. Diamond engagement rings are ideal love tokens because her diamond will look the same way in 50 or 500 years at it does right today in her diamond engagement ring. While a love token may almost anything – book, picture, charm, etc. nothing compares to a diamond engagement ring to capture the heart and imagination of your lover’s soul.

Diamond Symbolism - Diamond Engagement Rings

In ancient times, the diamond was believed to make its wearers courageous and victorious over their enemies. For all their power, , diamonds were also considered as symbols of modesty and of innocence. When set in gold and worn on the left side, it held the power to drive away nightmares and soothe savage beasts.

Diamonds, Dazzle & Hollywood - Diamond Engagement Rings

Diamond Engagement Rings are often designed, cast and sold in the same romantic locations as famous movies. Locations such as Hollywood, New York City, London, Los Angeles, Paris, etc. have been the scenes of many famous moving featuring stunning diamond engagement rings and jewelry. The famous designers, movie stars, millionaires and thieves that have bought, sold, stolen and given their women diamonds for one reason – the passion & intrigue of true love.

DiamondSafe.Com is a leading engagement rings online jewelry store offering a large selection of designer engagement rings and diamonds, both round and fancy cut diamonds. For more information, visit DiamondSafe.Com.

Costume jewelry adds style and beauty to you and your ensemble. Costume jewelry is a wearers delight, as it further highlights your personality with the look it adds to your costume. Costume jewelry is more about defining your fashion statement. So whether it’s classic or stylish it is your choice.

Costume jewelry is made out of a variety of materials, which can be pure silver, glass beads, kundan, semi-precious stones, metal, etc. The value of the metal used in it makes a difference between cheap costume jewelry and fine costume jewelry. So the price mainly depends on the material used. Also, as per the style you want to portray you can choose that kind of jewelry. As per your requirements, there is cheap costume jewelry as well as fine costume jewelry.

Costume jewelry has a wide array of styles and designs. You can have the traditional to the latest designs in costume jewelry. All types of costume jewelry are available in the market these days. Be it bracelets, earrings, bangles, anklets or belly-button rings it is all there.

There is an amount of charisma you can experiences in wearing costume jewelry. Fine costume jewelry adds elegance to your persona. There are a variety of contemporary items to serve your interest. Antique costume jewelry is also available for adding that royal touch. Many a type of earrings, bracelets and necklaces made in the antique style are all available with the jewelers.

In the fat Indian weddings a huge sum of money is spent in purchasing wedding costume jewelry. But you can’t be sure whether this jewelry will be of any use further. In that case, costume jewelry comes as the easy way out. You can go for antique costume jewelry, which comes at an affordable price. Antique costume jewelry is unique in style. It can be hand crafted as per the design. Indian costume jewelry is antique so it adds weight to your dressing. A beautiful range of Indian costume jewelry is available, which has antique as well as modern designs.

Amit Verma is with Neuronimbus Software Services Pvt. Ltd. and writes about Costume Jewelry Fashion Statement. You can collect more jewelry articles at http://www.jaipurjewelers.com.

For anyone in the sales industry, the ultimate accomplishment is making a great sale. When it comes to a luxury item like jewelry, the sale can be an even harder goal to achieve. With the right approach, doubters and misers buy products and services everyday. So why not that 3-carat diamond ring? Here is a review of a few fundamental techniques used by the best jewelry sales people:

1. Know Your Product

Know everything about your merchandise: strengths, weaknesses, and any unique features. Also understand factors that influence its demand in the industry and popularity in fashion. All of these will strengthen your presentation and make the customer more willing to buy. There should be nothing that anyone can tell you about your own product that you don’t already know. You will definitely be asked questions and be given myriad objections, so be prepared to elaborate on all aspects of your merchandise in response.

2. Know Your Customer

Make every effort to know all you can about your potential clients. Gain an understanding of their purchasing habits and what motivates their choices. Why have they come to you? What are they looking for and for what occasion? Tailor your approach to suit their needs. When you know the buying habits of your prospect, you can use it to develop a relationship that will lead to repeat business. Learn their names and use them in conversation. Don’t forget to be friendly!

3. Build Value, Create Desire

Jewelry purchases are oftentimes emotional decisions. By building the value of a piece, you will be one step closer to making that sale. Apply the information the customer shared by joining the beneficial features with his/her buying motivation. Draw on their sentimentality to identify the right item for them. Tell them the rewards of owning such a piece. This will add that needed sense of value and will help quell potential objections.

Creating desire involves building your customer’s interest and excitement. Compliment the customer’s taste in order to validate their choice. Allow them to try it on, or suggest modeling it for them. Show your own interest in the piece as you respectfully hand it to them. Subtly play to their reactions. Create scenarios involving the jewelry that will appeal to your customer’s excitement, intrigue, or even vanity. Remember, you’re not just selling jewelry; you are selling a relationship as well.

4. Trial Close

Attempting a trial close tests your customer’s readiness to buy. Ask questions that imply the customer already owns the piece: “Shall I wrap it up?” “I’ll have your ring ready momentarily. Size 7, right?” Possible objections will arise here. Depending on their reasons for not committing, ask them questions to figure out what will make them more comfortable. Reinforce the positive aspects of the jewelry to remind your customer how much they like the piece. The more they talk, the easier it is to find the main objection. Then attempt another trial close. Stay happy!

5. The Close

This is when you ask for the sale if necessary. The customer might offer the sale with, “Do you accept credit cards?” If you’re not so lucky, ask a few more questions that receive positive feedback then ask something like, “How would you like to pay for that?” Attempt an add-on close after making the initial sale. You will come across as helpful (so long as you’re not too aggressive) by suggesting matching items. If the add-on sale isn’t made right away, you have already planted the seed for future purchases.

Making the sale does not mean you are finished. Remind them when they need to get their jewelry serviced and cleaned. Teach them proper storage and handling. Follow up with your customer and keep the relationship going. Give them your card and collect their information so you can call on birthdays and other special occasions to remind them of important dates when jewelry would make a great gift. Send “Thank You” cards or written notes for memorable dates that you should keep on file. Keeping these tips in mind will increase your chances of making more sales and will boost your career.

About the Author: Vicky Therese Davis, A.J.P. is the Founder and President of Indulgence Jewelry Corp. (www.indulgencejewelry.com), based in Miami Beach, Florida. Her company has specialized in the wholesale of sophisticated and unique fine diamond jewelry since 2003. Her pieces can be found in jewelry stores and boutiques nationwide.